NWA Rate Schedule

1. Personnel

Horace Moore, Publisher

Mike Moore, General Manager

Melica Allen, Managing Editor - NWA

Les Walters, Managing Editor - JR

Roger Carden, Advertising Director - NWA

Kristi White, Advertising Director - JR

2. Representatives

American Newspapers Representatives

84 S. 6th St. # 601

Minneapolis, MN 55402

1-800-341-7959

Alabama Press Association

2027 1st Ave. N. Suite 1100

Birmingham, AL 35203

(205) 322-0380

3. Commissions and Terms of Payments

a. Local rate is non-commissionable and available

only to local retail and service establishments

dealing directly with consumers in our

circulation area.

b. No cash discount is allowed.

c. All accounts are due and payable by the 10th of

the month following service.

d. A service charge of 1 1/2% per month will be

levied on any unpaid balance at the end of the

month. The minimum service charge is $1.00.

4. Advertising Rate Policies

a. Special Page Request is 25% extra.

b. Liability for errors shall not exceed the cost of

the space occupied by the error for the first

insertion only.

c. All responsibility for errors in ads which are

proofed by the advertiser and not marked for

correction rest solely with the advertiser.

d. All political ads are cash in advance, to be

paid when ad is placed for insertion.

e. Charges may be added for excessive changes or

alterations from the original copy or layout.

f. Charges may be added for composition and

layout time when ad is cancelled prior to insertion.

g. Any sales or gross receipts tax levied during

the term of this contract will be passed on to the

advertiser.

h. Mid-South Newspapers, Inc. reserves the right

to cancel all advertising without notice when an

account is 15 days past due or the advertiser

becomes insolvent, makes an assignment for

benefit of creditors or is adjudged bankrupt or a

receiver of property is appointed. In any which

case, the earned rate will apply.

i. Failure of Mid-South Newspapers, Inc. to

enforce these provisions in any way shall not be

construed as an abandonment of these rights at

any time in the future.

j. We reserve the right to change the rates at any

time. Current contract holders will be given at

least 30 days prior notice to the rate adjustment

and have a no-penalty cancellation privilege at

date of change.

5. Retail Advertising Rates

Northwest Alabamian

Open Local Rate................................................. $6.80

First Insertion..................................................... 6.80

Additional Insertion (During Same Month)

Earned Rates Apply (See Chart)

5 Col. Inch........................................................... 6.65

16 Col. Inch.......................................................... 6.45

32 Col. Inch.......................................................... 6.25

65 Col. Inch.......................................................... 6.05

97 Col. Inch.......................................................... 5.90

129 Col. Inch........................................................ 5.75

258 Col. Inch........................................................ 5.60

10. Special Services

a. Proof will be delivered if requested for ads

thirty inches or more, providing all copy has

been submitted by deadline. All other ads will be

available for proofing at our office.

b. Tearsheets will be provided, if requested, to all

advertisers.

c. Advertising layout service available to

advertisers.

d. Clip art services, including contemporary cuts

and illustrations, are available for ads at no

charge to advertisers.

11. ROP Depth Requirements

a. Standard page:

Six columns to the page

21 1/2 inches deep

b. Ads will be billed in 1/4-inch increments

c. Any ad over 20” in depth on a standard page will

be charged for the full page depth of 21 1/2”

d. Ads must be as many inches deep as they are

columns wide.

e. The gutter on a double truck is billed as 1/2 of a

column times the depth of the ad.

12. Contract and Copy Regulations

a. Mid-South Newspapers, Inc. reserves the right to refuse any or all of an advertisement until said is

printed and distributed and to refuse the same or

similar ads even if publication has occurred

previously.

b. We reserve the right to insert the word

“advertisement” in all ads, especially “all-copy” ads which may be mistaken for news articles.

c. All rates on this schedule are net and non-

commissionable to agencies.

d. Every effort will be made to meet reasonable

position requests. Failure to meet these requests

will not constitute cause for adjustments, refund

or rerun.

13. Deadlines

3:00 p.m. Monday for Wednesday edition

Noon Friday for Shoppers

3:00 p.m. Thursday for Saturday edition

14. Mechanical Requirements

a. Newspaper and shopper: standard advertising

units 6-columns. Classified columns are 9 column

format (Call for sizes.)

Inches

Cols. Wide

1 ....................................................................1.604

2 ....................................................................3.333

3 ....................................................................5.062

4 ....................................................................6.792

5 ....................................................................8.521

6 ....................................................................10.25

b. Double truck (two facing pages across gutter):

24.125 inches wide x 21 1/2 inches deep. Billed as12 1/2 columns wide.

c. Tabloid size (special sections and entertainment

section). Size of printed area: 10 13/16 inches wide x 11.625 inches deep. 5 columns to a page.

Inches

Cols. Wide

1 .................................................................... 1.95

2 ....................................................................4.025

3 ........................................................................6.1

4 ....................................................................8.175

5 ....................................................................10.25

d. Printing method: High quality offset press using computer to plate composition. For best reproduction

of pre-make ready materials PDF files are preferred. High resolution composite or Pre-Separated files are acceptable. EPS files can be used if both screen and printer fonts are provided. Plates are output at 1200

dpi and 85-100 LPI. FM screening available by

request.

16. Classified Rates

a. Classified display is same rate as ROP.

b. Reader ads are 32¢ per word with an $8 minimum.

17. National Rates

$11.30 per inch or 60 cents per line less 15% to

recognized agency.

18. Circulation / History

The Northwest Alabamian was established in

1906 and has a long history of service to Winston

and Marion Counties. It was incorporated into

Mid-South Newspapers in the early 1960’s and the

Journal Record, a sister newspaper, began its

publication in the early 1970’s to better serve both

counties. Both newspapers are printed at one

central location in Haleyville, Alabama.

Circulation

Northwest Alabamian - 7500

Journal Record - 8500

The actual number of copies distributed may vary from time to

time and may differ from published circulation figures.

• Zoned inserts add $5 per thousand. (Shoppers can be zoned.)

(The quantity of inserts billed to the advertiser may vary based upon the actual number of copies of the newspaper and/or TMC vehicle distributed within the geographic area which the advertiser has designated to receive the advertising message. The actual number of copies distributed may vary from time to time and may differ from published circulation figures. The actual number of inserts to be billed to the advertiser will be furnished by the publisher’s representative prior to publication.)

Pre-print Delivery for NWA and JR

a. Preferably 3 days in advance

b. Bundled, boxed or on skids

c. Delivery 8 a.m. to 5 p.m. to:

Mid-South Newspapers, Inc.

1530 21st Street

Haleyville, AL 35565

9. Color Rates

a. Spot Color . . . . . . . . . . . . . . . . . . . . . . . $75.00

b. Process Color. . . . . . . . . . . . . . . . . . . . $225.00

Available every issue. No minimum size.

6. Retail Advertising Rates

Journal Record