NWA Rate Schedule

1. Personnel

Horace Moore, Publisher

Mike Moore, General Manager

Les Walters, Managing Editor - JR

Melica Allen, Managing Editor - NWA

Roger Carden, Advertising Director - NWA

Kristi White, Advertising Director - JR

2. Representatives

American Newspapers Representatives

84 S. 6th St. # 601

Minneapolis, MN 55402

1-800-341-7959

Alabama Press Association

2027 1st Ave. N. Suite 1100

Birmingham, AL 35203

(205) 322-0380

3. Commissions and Terms of Payments

a. Local rate is non-commissionable and available

only to local retail and service establishments

dealing directly with consumers in our

circulation area.

b. No cash discount is allowed

c. All accounts are due and payable by the 10th of

the month following service.

d. A service charge of 11/2% per month will be

levied on any unpaid balance at the end of the

month. The minimum service charge is $1.00.

4. Advertising Rate Policies

a. Special Page Request is 25% extra.

b. Liability for errors shall not exceed the cost of

the space occupied by the error for the first

insertion only.

c. All responsibility for errors in ads which are

proofed by the advertiser and not marked for

correction rest solely with the advertiser.

d. All political ads are cash in advance, to be

paid when ad is placed for insertion.

e. Charges may be made for excessive changes or

alterations from the original copy or layout.

f. Charges may be made for composition and

layout time when ad is cancelled prior to insertion.

g. Any sales or gross receipts tax levied during

the term of this contract will be passed on to the

advertiser.

h. Mid-South Newspapers, Inc. reserves the right

to cancel all advertising without notice when an

account is 15 days past due or the advertiser

becomes insolvent, makes an assignment for

benefit of creditors or is adjudged bankrupt or a

receiver of property is appointed. In any which

case, the earned rate will apply.

i. Failure of Mid-South Newspapers, Inc. to

enforce those provisions in any way shall not be

construed as an abandonment of those rights at

any time in the future.

j. We reserve the right to change the rates at any

time. Current contract holders will be given at

least 30 days prior notice to the rate adjustment

and have a no-penalty cancellation privilege at

date of change.

5. Retail Advertising Rates

Northwest Alabamian

11. Special Services

a. Proof will be delivered if requested for ads

thirty inches or more, providing all copy has

been submitted by deadline. All other ads will be

available for proofing at our office.

b. Tearsheets will be provided, if requested, to all

advertisers.

c. Advertising layout service available to

advertisers.

d. Clip art services, including contemporary cuts

and illustrations, are available for ads at no

charge to advertisers.

e. Original art, photography and other

specialized services are available for a

reasonable charge.

12. Special Days, Pages & Features

a. Best Food Day - Wednesday

b. Business Review - Wednesday & Saturday

c. Entertainment Section - Wednesday

d. Farm News - Wednesday

13. ROP Depth Requirements

a. Standard page:

Six columns to the page.

21 1/2 inches deep.

b. Ads will be billed in 1/4-inch increments

c. Any ad over 20” in depth on a standard page will be charged for the full page depth of 21 1/2”

d. Ads must be as many inches deep as they are columns wide.

e. The gutter on a double truck is billed as 1/2 of a

column times the depth of the ad.

14. Contract and Copy Regulations

a. Mid-South Newspapers, Inc. reserves the right to refuse any or all of an advertisement until said is

printed and distributed and to refuse the same or

similar ads even if publication has occurred previously.

b. We reserve the right to insert the word

“advertisement” in all ads, especially “all-copy” ads which may be mistaken for news articles.

c. All rates on this schedule are net and non-

commissionable to agencies.

d. Every effort will be made to meet reasonable

position requests. Failure to meet these requests

will not constitute cause for adjustments, refund

or rerun.

15. Deadlines

3:00 p.m. Monday for Wednesday edition

Noon Friday for Shoppers

4:00 p.m. Thursday for Saturday edition

16. Mechanical Requirements

a. Newspaper and shopper: standard advertising

units 6-columns. Classified columns are 9 column

format (Call for sizes.)

d. Printing method: High quality offset press using computer to plate composition. For best reproduction of pre-make ready materials PDF files are preferred. High resolution composite or

Pre-Separated files are acceptable. EPS files can be used if both screen and printer fonts are provided. Plates are output at 1200 dpi and 85-100 LPI. FM screening available by request.

Monthly Shopper Coverage

Winston and Marion Counties

We Mail All Shoppers

17. Classified Rates

a. Classified display is same rate

as ROP.

b. Reader ads are 28¢ per word with a $7

minimum.

18. National Rates

$10.30 per inch or 55 cents per line less 15% to

recognized agency.

19. Circulation / History

The Northwest Alabamian was established in

1906 and has a long history of service to Winston

and Marion Counties. It was incorporated into

Mid-South Newspapers in the early 60’s and the

Journal Record a sister newspaper began it’s

publication in the early 70’s to better serve both

counties. Both newspapers are printed at one

central location in Haleyville, Alabama.

Circulation

Northwest Alabamian - 7500

Journal Record - 8500

Thrifty Shopper - 9,452

(Published Monthly - Mailed)

Plus Shopper - 12,447

(Published Monthly - Mailed)

The actual number of copies distributed may vary from time to time and may differ from published circulation figures.

• Zoned inserts add $5 per thousand. (Shoppers can be zoned.)

(The quantity of inserts billed to the advertiser may vary based upon the actual number of copies of the newspaper and/or TMC vehicle distributed within the geographic area which the advertiser has designated to receive the advertising message. The actual number of copies distributed may vary from time to time and may differ from published circulation figures. The actual number of inserts to be billed to the advertiser will be furnished by the publisher’s representative prior to publication.)

Pre-print Delivery for NWA and JR

a. Preferably 3 days in advance

b. Bundled, boxed or on skids

c. Delivery 8 a.m. to 5 p.m. to:

Mid-South Newspapers, Inc.

1530 21st Street

Haleyville, AL 35565

9. Shopper Rates

a. Pick-up, per column inch . . . . . . . . . . . . . . .$3.20

Ads may be picked up from either the NWA or JR

b. New (not picked up) ads, per column inch . .$6.20

10. Color Rates

a. Spot Color . . . . . . . . . . . . . . . . . . . . . . . $75.00

b. Process Color. . . . . . . . . . . . . . . . . . . . $225.00

Available every issue. No minimum size