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Copyright © 2013 Mid-South Newspapers, Inc. • P.O. Box 430 • Haleyville, Alabama 35565  All rights reserved.
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The Northwest Alabamian is a member of the Alabama Press Association.
Mid-South Newspapers, Inc.
Advertising Rate Schedule
Serving Winston and Marion Counties Since 1906
Effective november 1, 2008
Plus Shopper and Thrifty Shopper Published Monthly (Call for Publishing Dates)
• Northwest Alabamian •
P. O. Box 430 • Hwy. 195 East
Haleyville, Alabama 35565
(205) 486-9461
Fax (205) 486-4849
email: nwaads@centurytel.net
Published Wednesdays and Saturdays
1. Personnel
Horace Moore, Publisher
Mike Moore, General Manager
Melica Allen, Managing Editor - NWA
Les Walters, Managing Editor - JR
Roger Carden, Advertising Director - NWA
Kristi White, Advertising Director - JR

2. Representatives
American Newspapers Representatives
84 S. 6th St. # 601
Minneapolis, MN 55402
1-800-341-7959

Alabama Press Association
2027 1st Ave. N. Suite 1100
Birmingham, AL 35203
(205) 322-0380

3. Commissions and Terms of Payments
a. Local rate is non-commissionable and available
only to local retail and service establishments
dealing directly with consumers in our
circulation area.
b. No cash discount is allowed.
c. All accounts are due and payable by the 10th of
the month following service.
d. A service charge of 1 1/2% per month will be
levied on any unpaid balance at the end of the
month. The minimum service charge is $1.00.

4. Advertising Rate Policies
a. Special Page Request is 25% extra.
b.  Liability for errors shall not exceed the cost of
the space occupied by the error for the first
insertion only.
c.  All responsibility for errors in ads which are
proofed by the advertiser and not marked for
correction rest solely with the advertiser.
d. All political ads are cash in advance, to be
paid when ad is placed for insertion.
e. Charges may be added for excessive changes or
alterations from the original copy or layout.
f. Charges may be added for composition and
layout time when ad is cancelled prior to insertion.
g.  Any sales or gross receipts tax levied during
the term of this contract will be passed on to the
advertiser.
h. Mid-South Newspapers, Inc. reserves the right
to cancel all advertising without notice when an
account is 15 days past due or the advertiser
becomes insolvent, makes an assignment for
benefit of creditors or is adjudged bankrupt or a
receiver of property is appointed. In any which
case, the earned rate will apply.
i. Failure of Mid-South Newspapers, Inc. to
enforce these provisions in any way shall not be
construed as an abandonment of these rights at
any time in the future.
j. We reserve the right to change the rates at any
time. Current contract holders will be given at
least 30 days prior notice to the rate adjustment
and have a no-penalty cancellation privilege at
date of change.

5. Retail Advertising Rates
               Northwest Alabamian

   Open Local Rate.................................................   $6.80
    First Insertion.....................................................     6.80
   Additional Insertion (During Same Month)
   Earned Rates Apply (See Chart)
    5 Col. Inch...........................................................    6.65
   16 Col. Inch..........................................................    6.45
   32 Col. Inch..........................................................    6.25
   65 Col. Inch..........................................................    6.05
   97 Col. Inch..........................................................    5.90
   129 Col. Inch........................................................    5.75
   258 Col. Inch........................................................    5.60
10. Special Services
a.  Proof will be delivered if  requested for ads
thirty inches or more, providing all copy has
been submitted by deadline. All other ads will be
available for proofing at our office.
b. Tearsheets will be provided, if requested, to all
advertisers.
c. Advertising layout service available to
advertisers.
d. Clip art services, including contemporary cuts
and illustrations, are available for ads at no
charge to advertisers.

11. ROP Depth Requirements
a. Standard page:
Six columns to the page
21 1/2 inches deep
b. Ads will be billed in 1/4-inch increments
c. Any ad over 20” in depth on a standard page will
be charged for the full page depth of 21 1/2”
d. Ads must be as many inches deep as they are
columns wide.
e. The gutter on a double truck is billed as 1/2 of a
column times the depth of the ad.

12. Contract and Copy Regulations
a. Mid-South Newspapers, Inc. reserves the right to refuse any or all of an advertisement until said is
printed and distributed and to refuse the same or
similar ads even if publication has occurred
previously.
b. We reserve the right to insert the word
“advertisement” in all ads, especially “all-copy” ads which may be mistaken for news articles.
c. All rates on this schedule are net and non-
commissionable to agencies.
d. Every effort will be made to meet reasonable
position requests. Failure to meet these requests
will not constitute cause for adjustments, refund
or rerun.

13. Deadlines
3:00 p.m. Monday for Wednesday edition
Noon Friday for Shoppers
3:00 p.m. Thursday for Saturday edition

14. Mechanical Requirements
a. Newspaper and shopper: standard advertising
units  6-columns. Classified columns are  9 column
format (Call for sizes.)
                                                              Inches
Cols.                                                        Wide
1 ....................................................................1.604
2 ....................................................................3.333
3 ....................................................................5.062
4 ....................................................................6.792
5 ....................................................................8.521
6 ....................................................................10.25
b. Double truck (two facing pages across gutter):
24.125 inches  wide x 21 1/2 inches deep. Billed as12 1/2 columns wide.
c. Tabloid size (special sections and entertainment
section). Size of printed area: 10 13/16 inches wide x 11.625 inches deep. 5 columns to a page.
                                                               Inches
Cols.                                                        Wide
1 ....................................................................  1.95
2 ....................................................................4.025
3 ........................................................................6.1
4 ....................................................................8.175
5 ....................................................................10.25
d. Printing method:  High quality offset press using computer to plate composition. For best reproduction
of pre-make ready materials PDF files are preferred.  High resolution composite or Pre-Separated files are acceptable. EPS files can be used if both screen and printer fonts are provided.  Plates are output at 1200
dpi and  85-100 LPI. FM screening available by
request.

16. Classified Rates
a. Classified display is same rate as ROP.
b. Reader ads are 32¢ per word with an $8 minimum.

17. National Rates
$11.30 per inch or 60 cents per line less 15% to
recognized agency.

18. Circulation / History
The Northwest Alabamian was established in
1906 and has a long history of service to Winston
and Marion Counties. It was incorporated into
Mid-South Newspapers in the early 1960’s and the
Journal Record, a sister newspaper, began its
publication in the early 1970’s to better serve both
counties.  Both newspapers are printed at one
central location in Haleyville, Alabama.

Circulation
Northwest Alabamian - 7500
Journal Record - 8500

The actual number of copies distributed may vary from time to
time and may differ from published circulation figures.
7. Consistency Ads
13 Week Minimum, Column Inch Rate

Minimum                                                         Twice
     Size                        Weekly                         Weekly
     1................................$6.00...............................$5.80
      3..................................5.80.................................5.65
      6..................................5.65.................................5.55
     12.................................5.55.................................5.45
     24.................................5.45.................................5.35  
 
These rates are designed for the small advertiser.
Two copy changes allowed per each 13 week period.
8. Preprinted Insert Rates
Insertions Per Year
• Zoned inserts add $5 per thousand. (Shoppers can be zoned.)

(The  quantity  of  inserts  billed  to  the  advertiser  may  vary  based  upon the actual number of copies of the newspaper and/or TMC vehicle distributed within the geographic area which the advertiser has designated to receive the advertising message.  The actual number of copies distributed may vary from time to time and may differ from published circulation figures. The actual number  of  inserts  to  be billed  to the  advertiser  will  be  furnished  by  the publisher’s representative prior to publication.)

Pre-print Delivery for NWA and JR
a. Preferably 3 days in advance
b. Bundled, boxed or on skids
c. Delivery 8 a.m. to 5 p.m. to:
 Mid-South Newspapers, Inc.
 1530 21st Street
 Haleyville, AL 35565

9. Color Rates
a. Spot Color . . . . . . . . . . . . . . . . . . . . . . . $75.00
b. Process Color. . . . . . . . . . . . . . . . . . . .  $225.00

Available every issue. No minimum size.
                                           Weekly                 Weekly
Up to 12 page tab...................$50M......................$45M
16 page tab...............................60M........................50M
20 page tab...............................70M........................55M
24 page tab...............................75M........................60M
32 page tab...............................80M........................70M
6. Retail Advertising Rates
                 Journal Record

   Open Local Rate.................................................   $6.80
    First Insertion.....................................................     6.80
   Additional Insertion (During Same Month)
   Earned Rates Apply (See Chart)
    5 Col. Inch...........................................................    6.65
   16 Col. Inch..........................................................    6.45
   32 Col. Inch..........................................................    6.25
   65 Col. Inch..........................................................    6.05
   97 Col. Inch..........................................................    5.90
   129 Col. Inch........................................................    5.75
   258 Col. Inch........................................................    5.60
• Journal Record •
P. O. Drawer 1477
Hamilton, Alabama 35570
(205) 921-3104
Fax (205) 921-3105
email:  jrads@centurytel.net
Published Wednesdays and Saturdays
We Publish Weekly
The Winston County News
6550 Mailed - Free Circulation
TMC East Side of Winston County
Call for Rates
We Print Tabloids
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Last Updated July  25, 2014
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