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Report news by calling (205) 486-9461
Copyright © 2007 Mid-South
Newspapers, Inc. P.O. Box 430 Haleyville, Alabama
35565 All rights reserved. This information contained
herein is protected by copyright laws of the United States.
The copyright laws prohibit any copying,
redistribution, retransmitting, broadcasting, or repurposing of
any copyright protected material.
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Last Updated: August 26, 2008
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YOUR ADVERTISEMENT HERE!
Call for details (205) 486-9461
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YOUR ADVERTISEMENT HERE!
Call for details (205) 486-9461
|
Mid-South Newspapers, Inc.
Advertising Rate Schedule
Serving Winston and Marion Counties Since 1906
Effective May 1, 2008
Plus Shopper and Thrifty Shopper Published Monthly
(Call for Publishing Dates)
Northwest Alabamian
P. O. Box 430 Hwy. 195 East
Haleyville, Alabama 35565
(205) 486-9461
Fax (205) 486-4849
email: nwaads@centurytel.net
Published Wednesdays and Saturdays
1. Personnel
Horace Moore, Publisher
Mike Moore, General Manager
Les Walters, Managing Editor - JR
Melica Allen, Managing Editor - NWA
Roger Carden, Advertising Director - NWA
Kristi White, Advertising Director - JR
2. Representatives
American Newspapers Representatives
84 S. 6th St. # 601
Minneapolis, MN 55402
1-800-341-7959
2027 1st Ave. N. Suite 1100
Birmingham, AL 35203
(205) 322-0380
3. Commissions and Terms of Payments
a. Local rate is non-commissionable and available
only to local retail and service establishments
dealing directly with consumers in our
circulation area.
b. No cash discount is allowed
c. All accounts are due and payable by the 10th of
the month following service.
d. A service charge of 11/2% per month will be
levied on any unpaid balance at the end of the
month. The minimum service charge is $1.00.
4. Advertising Rate Policies
a. Special Page Request is 25% extra.
b. Liability for errors shall not exceed the
cost of
the space occupied by the error for the first
insertion only.
c. All responsibility for errors in ads
which are
proofed by the advertiser and not marked for
correction rest solely with the advertiser.
d. All political ads are cash in advance, to be
paid when ad is placed for insertion.
e. Charges may be made for excessive changes or
alterations from the original copy or layout.
f. Charges may be made for composition and
layout time when ad is cancelled prior to
insertion.
g. Any sales or gross receipts tax levied
during
the term of this contract will be passed on to the
advertiser.
h. Mid-South Newspapers, Inc. reserves the right
to cancel all advertising without notice when an
account is 15 days past due or the advertiser
becomes insolvent, makes an assignment for
benefit of creditors or is adjudged bankrupt or a
receiver of property is appointed. In any which
case, the earned rate will apply.
i. Failure of Mid-South Newspapers, Inc. to
enforce those provisions in any way shall not be
construed as an abandonment of those rights at
any time in the future.
j. We reserve the right to change the rates at any
time. Current contract holders will be given at
least 30 days prior notice to the rate adjustment
and have a no-penalty cancellation privilege at
date of change.
5. Retail Advertising Rates
Northwest Alabamian
11. Special Services
a. Proof will be delivered if
requested for ads
thirty inches or more, providing all copy has
been submitted by deadline. All other ads will be
available for proofing at our office.
b. Tearsheets will be provided, if requested, to
all
advertisers.
c. Advertising layout service available to
advertisers.
d. Clip art services, including contemporary cuts
and illustrations, are available for ads at no
charge to advertisers.
e. Original art, photography and other
specialized services are available for a
reasonable charge.
12. Special Days, Pages & Features
a. Best Food Day - Wednesday
b. Business Review - Wednesday & Saturday
c. Entertainment Section - Wednesday
d. Farm News - Wednesday
13. ROP Depth Requirements
a. Standard page:
Six columns to the page.
21 1/2 inches deep.
b. Ads will be billed in 1/4-inch increments
c. Any ad over 20” in depth on a standard
page will be charged for the full page depth of 21 1/2”
d. Ads must be as many inches deep as they are
columns wide.
e. The gutter on a double truck is billed as 1/2
of a
column times the depth of the ad.
14. Contract and Copy Regulations
a. Mid-South Newspapers, Inc. reserves the right
to refuse any or all of an advertisement until said is
printed and distributed and to refuse the same or
similar ads even if publication has occurred
previously.
b. We reserve the right to insert the word
“advertisement” in all ads, especially
“all-copy” ads which may be mistaken for news articles.
c. All rates on this schedule are net and non-
commissionable to agencies.
d. Every effort will be made to meet reasonable
position requests. Failure to meet these requests
will not constitute cause for adjustments, refund
or rerun.
15. Deadlines
3:00 p.m. Monday for Wednesday edition
Noon Friday for Shoppers
4:00 p.m. Thursday for Saturday edition
16. Mechanical Requirements
a. Newspaper and shopper: standard advertising
units 6-columns. Classified columns are
9 column
format (Call for sizes.)
b. Double truck (two facing pages across gutter):
24.125 inches wide x 21 1/2 inches deep.
Billed as12 1/2 columns wide.
c. Tabloid size (special sections and
entertainment
section). Size of printed area: 10 13/16 inches
wide x 11.625 inches deep. 5 columns to a page.
d. Printing method: High quality offset
press using computer to plate composition. For best reproduction of
pre-make ready materials PDF files are preferred. High resolution
composite or
Pre-Separated files are acceptable. EPS files can
be used if both screen and printer fonts are provided. Plates are
output at 1200 dpi and 85-100 LPI. FM screening available by
request.
Monthly Shopper Coverage
of
Winston and Marion Counties
We Mail All Shoppers
17. Classified Rates
a. Classified display is same rate
as ROP.
b. Reader ads are 28¢ per word with a
$7
minimum.
18. National Rates
$10.30 per inch or 55 cents per line less 15% to
recognized agency.
19. Circulation / History
The Northwest Alabamian was established in
1906 and has a long history of service to Winston
and Marion Counties. It was incorporated into
Mid-South Newspapers in the early 60’s and
the
Journal Record a sister newspaper began it’s
publication in the early 70’s to better
serve both
counties. Both newspapers are printed at one
central location in Haleyville, Alabama.
Circulation
Northwest Alabamian - 7500
Journal Record - 8500
Thrifty Shopper - 9,452
(Published Monthly - Mailed)
Plus Shopper - 12,447
(Published Monthly - Mailed)
The actual number of copies distributed may vary
from time to time and may differ from published circulation figures.
Additional Insertion (During Same Month)
Earned Rates Apply (See Chart Below)
Additional Insertion (During Same Month)
Earned Rates Apply (See Chart Below)
7. Consistency Ads
13 Week Minimum, Column Inch Rate
These rates are designed for the small advertiser.
Two copy changes allowed per each 13 week period.
8. Preprinted Insert Rates
Insertions Per Year
Zoned inserts add $5 per thousand.
(Shoppers can be zoned.)
(The quantity of inserts
billed to the advertiser may vary
based upon the actual number of copies of the newspaper
and/or TMC vehicle distributed within the geographic area which the
advertiser has designated to receive the advertising message. The
actual number of copies distributed may vary from time to time and may
differ from published circulation figures. The actual number of
inserts to be billed to the advertiser
will be furnished by the
publisher’s representative prior to publication.)
Pre-print Delivery for NWA and JR
a. Preferably 3 days in advance
b. Bundled, boxed or on skids
c. Delivery 8 a.m. to 5 p.m. to:
Mid-South Newspapers, Inc.
1530 21st Street
Haleyville, AL 35565
9. Shopper Rates
a. Pick-up, per column inch . . . . . . . . . . .
. . . .$3.20
Ads may be picked up from either the NWA or JR
b. New (not picked up) ads, per column inch .
.$6.20
10. Color Rates
a. Spot Color . . . . . . . . . . . . . . . . . .
. . . . . $75.00
b. Process Color. . . . . . . . . . . . . . . . .
. . . $225.00
Available every issue. No minimum size
6. Retail Advertising Rates
Journal Record
Journal Record
P. O. Drawer 1477
Hamilton, Alabama 35570
(205) 921-3104
Fax (205) 921-3105
email: tjr@sonet.net
Published Wednesdays and Saturdays